Carmen Goody Motor Sales Transitions to Carmen Goody Imperial Pools
In 1959, brothers Carmen and Goody Maiuccoro owned a Chrysler Imperial car dealership. One day, as a trade-in for a car, they accepted two “Easy Do” swimming pools. At first they weren’t sure what to do with the pools, then they decided to install them and build a reputation as pool professionals. But when they started exhibiting pools on the car lot, Chrysler objected: “We can’t have you displaying swimming pools on our lot. You have to pick one or the other.” Needless to say, they chose pools! Since they had already paid for the Chrysler Imperial sign, they removed the word ‘Chrysler,’ turned the ‘I’ in Imperial into an anchor – and Imperial Pools was born.